OYO BRANDING

Throughout my time at OYO, we had to build the main brand from the bottom up. There was no set tone of voice, so I had to define it, then continue to write and oversee any copy. Along with that, we had to design and write the brand guidelines. Have a flick through the carousel below to take a look.

Not only did we have to produce the brand guidelines, we also had to create and write the strategy, brand proposition and strapline for OYO in the UK.